Defining argumentative appeals (Logos, Ethos, and Pathos).
1. The text defines Logos as the "logical argument; an appeal to reason". In other words this would be the reason why you should be interested in the product (or idea) the ad is selling. Logos is also the point of the ad. It is giving a good argument as to why you need this product (or idea). It also provides the color, text, dialog, and sound in the ad to get your attention.
2. The text defines Ethos as the "ethical argument; an appeal based on the rhetor's (ethical) character". In other words would it be ethical for you to spend a certain amount of money (or time and effort) on the product (or idea) the ad is selling.
3. The text defines Pathos as the "emotional argument; an appeal to the emotions of the audience". In other words how would buying (or agreeing with) the product (or idea) make you feel.
If I were to choose the Nissan Cube ad I would be able to use all three argumentitive appeals. The Logos of this ad would be- do I (the audience) need this car and why would I need this car. I would explain in detail how the ad touches on this with the use of the people in the ad, and how they behave because they have the Nissan Cube. I would also talk about how the song in the ad grabs the audience's attention. The Ethos would be - should I spend the money needed to buy this Nissan Cube and if I do would it benefit me and the company selling (Nissan) in a positive way. The Pathos would be- how would I feel if I were to buy the Cube. The ad plays on all three of these on the use of music, slogan, actors, and vision.
If I were to choose the "Super Freak" Visa ad I would only be able to use two argumentative appeals. The ad mostly uses Logos and Pathos. The ad uses Logos by getting your attention by the singing and dancing. Then by using Pathos the ad is all about showing how people are nothing but happy because they use Visa. The people are singing and dancing and they make it seem that if you (the audience) were to use Visa you would be happy enough to sing and dance too.
(Links to both ads are in the post below this one, "English Assign#2 Corrected")